{"id":2910,"date":"2021-12-13T00:12:15","date_gmt":"2021-12-12T22:12:15","guid":{"rendered":"http:\/\/localhost\/arxiusoberts.cat\/ca\/?post_type=arxius&#038;p=2910"},"modified":"2022-02-03T19:05:54","modified_gmt":"2022-02-03T17:05:54","slug":"na-3972","status":"publish","type":"arxius","link":"https:\/\/arxiusoberts.gir.cat\/ca\/arxiu\/na-3972\/","title":{"rendered":"NA 3972"},"content":{"rendered":"<p>MADOM fou una empresa de vida curta. El nom prov\u00e9 de la conjunci\u00f3 de la primera s\u00edl\u00b7laba dels cognoms dels dos fundadors: Matos (botiguer amb establiment de mobiliari a la Barceloneta) i DOMper (enginyer industrial que havia desenvolupat el sistema &#8220;touch&#8221; d\u2019encesa t\u00e0ctil i que tamb\u00e9 havia importat components per a la fabricaci\u00f3 dels &#8220;divilux&#8221; per a la regulaci\u00f3 d\u2019intensitat de la llum.nFou per a aquesta empresa en qu\u00e8 Magem treballa com a \u00fanic dissenyador, desenvolupant desenes de models de l\u00e0mpades que tenien com a denominadors comuns una est\u00e8tica maquinista i la utilitzaci\u00f3 del regulador d\u2019intensitat.nAquest model (anomenat col\u00b7loquialment pel seu autor com a Bocazas) com molts altres de la mateixa firma, responen a la voluntat d\u2019assolir unes resolucions formals sofisticades que poc tenien a veure amb els processos artesans amb qu\u00e8 es constru\u00efen. El difusor format per dues meitats d\u2019esfera, s\u2019assolia mitjan\u00e7ant un repulsat manual.nEl model es va proposar amb acabats exteriors cromat o lacat en vermell, groc, verd i marr\u00f3; tamb\u00e9 se\u2019n va fer una edici\u00f3 amb daurat (proc\u00e9s electrol\u00edtic). Pel que fa a l\u2019interior del difusor, donat que la intencionalitat d\u2019aquesta l\u00e0mpada \u00e9s crear una llum ambiental o atmosf\u00e8rica, els primers models es produ\u00efen amb l\u2019interior lacat en blanc, posteriorment aquest es va corregir (\u00e9s el cas del model que conserva el Museu) per un lacat verd menta que disminu\u00eds l\u2019enlluernament de l\u2019usuari amb la reflexi\u00f3 de la llum que la bombeta de cap platejat projecta.nAquest disseny respon a la voluntat de crear nous conceptes de tractament de la il\u00b7luminaci\u00f3 dom\u00e8stica.<\/p>\n<p>Guillem Celada<\/p>\n","protected":false},"featured_media":2911,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NA 3972 - Arxius Oberts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arxiusoberts.gir.cat\/ca\/arxiu\/na-3972\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NA 3972 - Arxius Oberts\" \/>\n<meta property=\"og:description\" content=\"MADOM fou una empresa de vida curta. 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